Vision Statement

The Level 1/Level 2 Cambridge National in Enterprise and Marketing is aimed at students aged 14-16, studying a Key Stage 4 curriculum, who wish to develop applied knowledge and practical skills in enterprise and marketing. It is designed to sit alongside other GCSEs and contains both practical and theoretical elements, which will prepare students for further study of qualifications in enterprise, marketing, or business. The Cambridge National in Enterprise and Marketing is graded pass, merit and distinction for Level 1 and pass, merit, distinction, and distinction* for Level 2. Made up of three mandatory units: Units R067, R068 and R069 one examination and two controlled in class assignments. It will challenge all students, including high attaining students, by introducing you to demanding material and skills; encouraging independence and creativity; and providing tasks that engage with the most taxing aspects of the National Curriculum. So, what does this course entail? Setting up and running a business enterprise is an exciting challenge which lots of people embark on every day. In this course you will learn about the key factors to consider and activities that need to happen to operate a successful small start-up business. This course will provide you with the knowledge and understanding of key enterprise and marketing topics. This qualification also allows students the opportunity to gain broad, transferable skills and experiences that can be applied as they progress into their next stages of study and life and to enhance their preparation for future employment. Students will have the opportunity to develop the following skills that are transferable to different real-life contexts, roles or employment:

Verbal Communication/Presentation
Analytical Skills
Research
Digital Presentation
Planning
Creative Thinking

Specification being followed: OCR Level 1/Level 2 Cambridge National in Enterprise and Marketing specification

Year 10
Year 11

Year 10

Introduction video

Unit RO68

Modules delivered:

1.1.1 How to select appropriate primary and secondary market research methods and data types in order to complete meaningful research

1.1.2 Sampling methods

1.1.3 Use appropriate market research tools for a business proposal

1.2 Review the results of market research

2.1 Identify potential customers and build a customer profile based on market research findings

3.1 Create a design mix for a new product

3.2 Produce designs for a new product

3.3 Review designs for a product proposal

3.3.2 How to finalise a design after feedback

4.1 Calculate costs, revenue, break-even and profit relating to a business proposal

4.2 Apply an appropriate pricing strategy

4.3 Review the likely financial viability of a business proposal

5.1 Risks and challenges when launching a new product

5.1.2 How the impact of risks and challenges can be minimised/overcome

Unit RO69

Modules delivered:

1.1 What is a brand?

1.2 Why branding is used

1.3 Branding Methods

1.4 Produce a competitor analysis

1.4.1 Key factors when researching competing brands

1.4.2 Identify opportunities and threats in the external environment

2.1 How to create a promotional campaign for a product/brand

2.1.1 Explain the objectives of a promotional campaign

2.1.2 Create a plan for a promotional campaign

2.1.3 How to create appropriate promotional materials

3.1 Considerations when planning a professional pitch

3.2 Use and development of personal and presentation skills

3.3 Benefits of using a practice pitch

3.4 Deliver a professional pitch

4.1 Review a brand using a range of sources

4.2 Review a professional pitch to an external audience

4.2.1 Compare the outcomes of the pitch with the initial objectives

4.2.2 Review of personal presentation skills

Year 11

Introduction video

Unit RO67

Modules delivered:

1.1 Characteristics of successful entrepreneurs

1.2 Potential rewards for risk taking

1.3 Potential drawbacks for risk taking

2.1 The purpose of market research

2.2 Primary market research methods

2.3 Secondary market research sources

2.4 Types of data

2.5 Types of market segmentation

2.6 The benefits of market segmentation to a business

3.1 Cost of producing the product

3.2 Revenue generated by sales of the product

3.3 Profit/loss

3.4 How to use the formula for break-even as an aid to decision making

3.5 Importance of cash

4.1 The marketing mix elements for a good/service

4.2 How the elements of the marketing mix work together

4.3 Types of advertising medium used to attract and retain customers and the appropriateness of each

4.4 Sales promotion techniques used to attract and retain customers and the appropriateness of each

4.5 Public relations

4.6 How to sell the good/service to the consumer

4.7 The product lifecycle

4.8 Extension strategies for products in the product lifecycle and the appropriateness of each

4.9 Factors to consider when pricing a product to attract and retain customers

4.10 Types of pricing strategies and the appropriateness of each

5.1 Appropriate forms of ownership for business start-ups

5.2 Source(s) of capital for business start-ups and expansion

5.3 Support for enterprise

Vision Statement

Year 10

Year 11

Year 10

Introduction video

Unit RO68

Unit RO69

Year 11

Introduction video

Unit RO67

Partners

Weather Uniform

We are proud to share our latest Ofsted Report

Cambridge National – Business Enterprise and Marketing

Vision Statement

Year 10

Year 11

Year 10

Introduction video

Unit RO68

Unit RO69

Year 11

Introduction video

Unit RO67

Partners

Weather Uniform

We are proud to share our latest Ofsted Report